Colin Daniels, Inertia’s Managing Director stated; “I have known Grant for many years and I am a huge admirer of the artist friendly business model he has built. Inertia is a services company and working closely with Gaga now gives us the opportunity to offer artists, managers and record labels a full deck of services. Gaga is one of the most proactive licensing companies in the country having spent many years building trusted relationships with the film and television industry and we look forward to working together to grow the business even further.”
Gillies added, “We’re thrilled to be entering into this new chapter with our good friends at Inertia. It’s a great fit, we’re all on the same page in offering songwriters and artists the best possible creative service and administration”
