Unlike a valet typically bolted onto a single hotel or shopping centre, the Collins Street service is open to anyone visiting the precinct.
From 3 August, drivers can leave a car in the marked bays outside Novotel Melbourne on Collins at 270 Collins Street. Vehicles are then stored securely off-site and brought back to the same spot when their owner is ready to head off.
The flat rate sits at $80 a day, with the service operating seven days a week. It is pitched as an alternative to circling the block for a space, cutting a visit short to shift the car, or trekking back to a far-off car park once the sun goes down.
Collins Street valet parking service
- Where: 270 Collins Street, in the bays outside Novotel Melbourne on Collins
- When: From 3 August, running seven days a week
- Cost: $80 flat rate per day
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The trial forms part of the Collins Street Precinct Group’s five-year plan, which flags parking among its priorities for boosting shopping in the area. It also sits inside the City of Melbourne’s Voluntary Co-investment Pilot, a business-led scheme running from July 2026 to April 2027 that looks at how traders and the council can team up to draw more people into the precinct. That pilot draws on the Business Improvement District model already used in cities including New York, London and Vancouver.
The service is also aimed at keeping people in the area longer and supporting businesses across the wider CBD. The Collins Street Precinct Group, the trader body driving the trial, has represented the strip and its surrounds since 1993, operating as a not-for-profit with backing from the council’s precinct program. Should the service catch on, it could grow to several points along the corridor, with drop-off and pick-up spots stretching from Spring Street through to Docklands.
The rollout also lines Melbourne up with a small group of international districts already offering precinct valet, among them Austin’s Old Sixth Street, California’s Downtown Riverside, the Miami Design District and the Dubai International Financial Centre.
It begins at the Paris End, the eastern stretch of Collins Street that picked up its European nickname in the 1950s after the Oriental Hotel opened the city’s first footpath café.
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