Native Tongue will also administer other SONGS signings, Diplo, Nelly, The Weeknd and Conor Oberst.
SONGS founder and CEO Matt Pincus said “Chris and Jaime Gough and Native Tongue, are top-tier creative publishers operating in a fully independent context. They own their own business and make music calls as they see them. We are thrilled to have teamed up with them to maximize the opportunities for all of our writers in Australia and New Zealand.”
Native Tongue managing director Chris Gough added, “We are very proud to be associated with such a progressive company and to be the local representative for such an incredibly talented roster of writers and artists. We, of course, are particularly excited to be playing our small part in working with Ella in her home country as part of the SONGS team.”
Lorde won four awards at last week’s NZ Music Awards, cheekily saying during one of acceptance speeches, “I feel like it’s a sign of my age that I’m the only one reading my speech off my iPhone.”
Royals has been at #1 in America for eight weeks and sold 3 million worldwide.
Some of the biggest publishers in the world were among those bidding to get her publishing. But she and her manager opted not for the money but for the songwriting collaborations SONGS offered.
