The commercial arrangement will see the two touring giants serve as co-promoters.
Two giants of live music, Frontier Touring and Chugg Entertainment, are uniting under a joint venture which sees all Chugg events now being co-presented by Frontier.
20 years ago, Frontier Touring co-founders Michael Gudinkski and Michael Chugg parted ways. While Gudinksi continued with Frontier, Chugg launched his own enterprise, Chugg Entertainment. The two touring companies have since become major players in the Australian music scene, something which is only set to be amplified with their newly announced partnership.
The pair will join forces as co-promoters on all Chugg Entertainment tours from April 1, which will also see Chugg Entertainment fall under the Mushroom Group umbrella alongside Frontier from here on out. Not only will the joint venture allow the two Michaels to pool their industry knowledge, it will also mean more resources and specialty areas for both companies.
Frontier Touring will also join Chugg Entertainment and Potts Entertainment as a partner for CMC Rocks in Queensland moving forward.
