The oxo-biodegradable bottles of water are being given away to promote VicHealth’s Name That Point campaign, which aims to get people talking about alcohol and the role it has in Australian culture.
The campaign, a VicHealth and State Government initiative, encourages people to come up with a name for that point in the evening when clear thinking can turn to more drinking. There is a $1,000 weekly prize for the most votes and a $5,000 prize for the winning name. To date, the campaign has had more than 1,100 entries and the YouTube video hits are set to tip 100,000.
