The music video for Dean Luke’s What Do I Know is a fitting well-directed visualisation for his catchy jangle pop debut single.
Dean Luke’s debut single What Do I Know? is a pleasantly short daydreamy jangle pop, special for its angsty lyrics that beautifully contrast the bright chord progressions and vocal melodies.
The music video for the song was shot by renowned Melbourne director Michael Ridley and conceptualised by the incredible Triana Hernandez who served as creative director for the shoot.
What Do I Know? Launch Show
- Tramway Hotel, Fitzroy North
- Wednesday 31 July, 8pm
- Supported by Evan Jones
- Free entry
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Filmed on Mt Dandenong, most of the scenes take place with Dean and his guitar in the back of a ute. Triana’s concept is visualised by a decorated back tray of the vehicle that represents a comfortable haven for Dean which is exposed to the greater, scarier outside world, showcased by the wilderness that surrounds him throughout the video.
Michael and Triana showcase amazing work in aligning the scenes with themes of vulnerability and despair inside Dean’s introspective lyrics. It acknowledges these themes with the props – books by Carl Jung, and Sigmund Freud, as well as a painting by Edvard Munch. The video was also filmed at double speed and then slowed down to match the original tempo of the song, resulting in a melancholic, slow-motion look.
The shoot took place in the Autumn of 2023 and did not come to fruition without a few challenges along the way. At the time of filming, both Dean and Michael were recovering from respective surgeries which forced them to take extra care when filming in the back of the moving vehicle. Dean also admits playing the guitar at double speed while riding in the exposed tray of a ute was made harder by cold hands from the weather.
Dean is launching a free gig dedicated to celebrating the launch of the song, with Melbourne indie folk singer-songwriter Hologram Sam (Evan Jones) joining him on stage as the support act. It will take place at the Tramway Hotel in Fitzroy North on Wednesday the 31st of July.
For more on Dean Luke, head here.
