Melbourne Central is hosting some fantastic Melbourne talent for live shows on Black Friday to try to attract as many spenders as possible into the shopping precinct.
Two of the hardest hit industries throughout Victoria’s record long lockdown, retail and entertainment, will be feeling the love across Black Friday weekend (Friday 26 and Saturday 27 November) thanks to Melbourne Central’s initiative to reunite the community with Melbourne’s renowned live music scene after months of starved access.
Customers will be able to experience surround sound with headlining act Japanese Wallpaper, along with much loved artists Yorke, Shannen James and Banoffee, popping up throughout the precinct for live performances.
What you need to know
- Melbourne Central are hosting a live gig series across Friday 26 and Saturday 27 November
- It’s to attract shoppers for Black Friday
- Japanese Wallpaper, Yorke, Shannen James and Banoffee will all play
Stay up to date with what’s happening in Melbourne here.
Throughout the epic weekend shoppers will also have the chance to pledge their support to help Melbourne musicians get back on their feet through entering a Black Friday Giveaway and win two tickets to Beyond the City as well as a $500 Melbourne Central gift card – the initiative will see Melbourne Central donate one dollar for every competition entry to Support Act, a crucial charity that delivers crisis relief, mental health and wellbeing services to artists, crew and music workers who are doing it tough.
Melbourne Central Centre Manager Mardi Ashkine said supporting the Melbourne music community and creating a home where culture and shopping come together in an unmissable experience that also supports those who have been hardest hit is something that is central to Melbourne Central’s DNA.
“Not only is shopping better in real life, so is live music and as a community we have been craving both during lockdown so we are extremely excited to create a unique experience this Black Friday weekend that brings together the best of both worlds, rewards our shoppers and reignites the outstanding culture our CBD is known for,” said Ashkine.
“We have loved seeing our customers return to the city, with numbers increasing steadily since Melbourne’s lockdown restrictions eased,” she added.
“With visitation expected to grow over Black Friday and into the Christmas period, the wellbeing of our retailers, staff and customers is of the utmost importance and we are working to ensure the precinct remains a safe place for all to attend.”
Support Act CEO Clive Miller said the organisation is pleased to partner with Melbourne Central.
“The last few years have been extremely difficult for all in the music industry and particularly up and coming artists who have struggled without a physical crowd to perform to,” said Miller.
“We applaud Melbourne Central for creating this wonderful Black Friday promotion for shoppers to enjoy some great live music and show their support for the live music industry,” he added.