Novel's A3 Festival will return to West Gippsland from November 28 to December 1, 2025, following a debut edition that successfully merged underground electronic music, visual art and architectural design in a Victorian bushland setting.
The inaugural event transformed its rural location into an electronic music playground where international techno heavyweights Amelie Lens and Adam Beyer headlined alongside Chris Stussy, Etapp Kyle and Vladimir Dubyshkin. Spread across multiple stages including an indoor multi-level warehouse and outdoor spaces, the festival created distinct environments for its diverse electronic music programming.
A3 Festival 2025
- Dates: November 28 – December 1, 2025
- Location: West Gippsland, Victoria (75 minutes from Melbourne)
- Multiple stages including warehouse and outdoor areas
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The festival’s commitment to visual arts was showcased through installations from Team Rolfes, the NYC-based virtual performance studio, and Brooklyn artist Kevin Peter He, alongside more than 20 other artists and architecture studios. These works were integrated throughout the festival grounds, with LED-lit trees and moving mirror installations creating immersive spaces between stages.
Novel, the team behind established events like Let Them Eat Cake, demonstrated their experience in balancing music programming with artistic elements. The festival’s design encouraged exploration, with dance spaces varying from warehouse raves to open-air stages where crowds moved as one under the stars.
The debut edition was particularly praised for its attention to spatial design, with architecture studios including OCTA and Studio John Fish contributing to the festival’s distinct aesthetic. After main stage programming, the festival’s community spirit continued into the campgrounds, where impromptu parties kept the energy flowing into the early hours.
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