Victoria set for new $200m outdoor music venue
30.05.2022

Victoria set for new $200m outdoor music venue

Cedar Mill Yarra Valley

Cedar Mill Yarra Valley is set to draw major international and domestic entertainment acts with this huge, new outdoor amphitheatre.

In some great news for the music industry, Winarch Capital’s newly-formed Cedar Mill Group has revealed its acquisition of a 100-acre site on the Maroondah Highway in the Yarra Valley for its third purpose-built outdoor amphitheatre and tourism project, expected to open in 2024 at a cost of up to $200 million.

Taking to the beloved wine tourism destination, which already hosts over six million visitors per year, the site (named Cedar Mill Yarra Valley) will house a 300-bed hotel, conference and function facilities, three restaurants, 20 boutique villa units, tennis courts, a lake and gardens precinct, arts and craft village, and outdoor amphitheatre to host live concerts and events from major local and global touring acts.

Stay up to date with what’s happening in and around Melbourne here.

The proposed $200 million project will bring thousands of additional visitors to the region and inject millions of dollars each year, delivering the Yarra Valley a major economic and jobs boost.

“I’m very excited to announce we have secured a prime 100-acre site in the heart of the Yarra Valley, to be known as Cedar Mill Yarra Valley,” says Winarch Capital and Cedar Mill Group Managing Director, Paul Lambess.

“This strategic purchase is the beginning of our rollout of multiple sites in Victoria, as we are currently doing in NSW. This marks the first interstate purchase that will begin our realisation of a national and international network. All venues will include world-class and purpose-built amphitheatres that the Cedar Mill brand will be known for.”

It follows the previously announced $235 million redevelopment of Morisset Golf Course, to be known as Cedar Mill Lake Macquarie, with plans for a 30,000 person concert venue, cafes and restaurants, accommodation and Australia’s largest aquatic play park. Construction is underway. Last August, Cedar Mill Group also announced the purchase of one of the Hunter Valley wine region’s most premium development sites, in Pokolbin, for its second purpose-built outdoor amphitheatre and tourism project, expected to open late 2023 at a cost of about $150 million.

The new venue has also flagged an aim to be capable of hosting special events and corporate conferences and attracting tourists seeking high-end visitor experiences. This includes local growers and operators providing boutique goods and dining experiences inspired by the local agricultural heritage and, of course, winemaking, distilling and brewing.

Development plans for Cedar Mill Yarra Valley will be lodged in the coming months, with the construction phase estimated to create over 500 new jobs and inject upwards of $200 million through build costs, job creation, supply chain and consumption over the next two years.

The purchase of the Yarra Valley site further cements Cedar Mill Group’s plans to play a major role in the return of live events and tourism after a challenging period of international and state border closures, and unpredictable lockdowns caused by the COVID-19 pandemic.

Find out more about the Cedar Mill Group here