Melbourne's getting a Maxibon drive-thru, because what could be more relatable to contemporary Australian culture than a drive-thru dedicated to ice cream sandwiches.
Why walk and burn precious calories when you can drive to get ice-cream waffle sandwiches for breakfast?
To celebrate the release of Maxibon’s latest product – the Waffle On – Maxibon is launching a Maxibon Waffle On Drive-Thru, which will give away free ice creams for one weekend only, taking the usual place of Saul’s Sandwiches Drive Thru site on Kings Way, replacing their regular sandwiches for Maxibon sandwiches.
Anyone can visit the drive-thru and get their hands on the new Waffle On from 12 – 14 August. There are thousands of free Maxibon Waffle On Bons to give away, as well as Maxibon merch for those first in the queue.
What you need to know
- Where: 264 Kings Way, South Melbourne, VIC 3205
- When: Friday August 12 12pm-10pm
- Saturday August 13 12pm-10pm
- Sunday August 14 10am – 4pm
- What: Every consumer that drives through gets a free Waffle On to try for themselves
Stay up to date with what’s happening in and around Melbourne here.
“We know how much Australians love Maxibon, it’s become a staple in so many Aussie freezer: Maxibon is all about being “born different” and we know our consumers love different and love bold,” Andrea Hamori, head of marketing at Peters, said in a release.
“So, we are extremely excited to be launching Maxibon Waffle On, our biggest innovation to-date. Not only have we transformed the biscuit end for the first time ever, but we are pushing the breakfast boundaries giving our fans a Maxibon take on brekkie they can enjoy anytime, anywhere.”
More info here.