While the original Sugar Mountain team will stay put as the driving force and creative visionaries of the boutique festival, the Mushroom Group’s legendary booking agent and leading Frontier Touring tour promoter Gerard Schlaghecke as well as the Group’s Executive Director, Matt Gudinski will lead the efforts to grow the festival. Previous Sugar Mountain festivals have played host to the likes of ESG, Action Bronson, Peanut Butter Wolf, and Tune-Yards, with all of them going down at the Forum Theatre.
Sugar Mountain Partners With Mushroom Group
