Mushroom 50 Live proved the crossover potential for live concerts on TV, drawing 557,000 metro viewers to Channel Seven's coverage.
Moreover, the sustained viewership far outperformed Seven’s Sunday night rivals, smashing the likes of 60 Minutes (next best at 466,000), Dessert Masters and Joanna Lumley’s Britain to clearly the win night’s airwaves, according to OzTAM Overnight data.
Mushroom 50 Live was a celebration of Australia’s most iconic music company, with some of the country’s most adored artists across multiple generations coming together for the once-in-a-lifetime event, which happened at Rod Laver Arena.
Mushroom 50 Live lineup
Amy Shark – Birds Of Tokyo – Bliss N Eso
Christine Anu – Dan Sultan – Deborah Conway & Willy Zygier
Diesel – Dma’s – Fred Loneragan (Machinations) – Frente
Gordi – Hunters & Collectors – Ian Moss – Jimmy Barnes
Kate Ceberano – Merci, Mercy – Missy Higgins – Paul Kelly –
Ross Wilson – The Rubens – The Temper Trap
The Teskey Brothers – Vika & Linda
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Artists performed a mix of originals and classic songs, hand-selected from the revered Mushroom catalogue including anthems such as Working Class Man, Holy Grail, Sweet Disposition, Riptide, Hoops, It’s Only the Beginning, Before Too Long, and Living In The 70’s, with plenty more to be revealed on the night.
These esteemed artists and classic tracks have become the soundtrack to the lives of millions around the country, with a mix of special pre-recorded messages and performances from Mushroom friends and family who were unable to be in the room.
Mushroom Group Chief Executive, Matt Gudinski, said before the concert that it will be a celebration of what makes Australia’s music scene one of the best in the world: “This is going to be an incredible once-in-a-lifetime night, to commemorate fifty years of great Mushroom music and Australian talent.
“The Mushroom family is determined to bring together a special evening for all involved. With more than twenty artists performing as part of the event, this will be a true celebration of Australian music and a showcase our thriving local music scene and its history. I know my late father would be very proud of what we are putting together.”
For more information on all things Mushroom 50, visit www.mushroom50.com.
