The online tool will help attendees plan and share their Festival itineraries in a personalised mix tape, allowing users to add shows to a virtual lineup, purchase tickets and share their plans via social media and email. With over 300 events across the Festival, this initiative will help audiences navigate the vast celebration and its extensive lineup. The system of referrals from social media and existing playlists means Fringe-goers can quickly source and plan shows that will best suit their interests, including contemporary work across all artforms. As Victoria’s largest independent arts organisation, the iiNet playlist plans to make the Fringe more open-access than ever.
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