Tell us about your company. Tyson Kennedy conceived Fatboy when he became frustrated with the lack of styling products that really did the business. He began working on a recipe on the kitchen stove top in his Lower East Side apartment and the result was Fatboy Perfect Putty. Fatboy has since grown into an award winning range of products.
What makes your products stand out from the rest? Fatboy is a performance focused range of hair essentials defined by hair type, not by style or gender. They’re created with one mission in mind: to give you great hair everyday with minimal effort.
What trends are you noticing for mens grooming these days? Men tend to be paying a lot more attention to the “polish” of their hair and seeking products that improve not only the quality of their hair, but the finish too. Gone are the days of men trying to find the strongest “glue” they can to hold their haircut in place.
What are your top grooming/maintenance tips? Step 1: Apply evenly in damp hair. Step 2: Blow dry using your hands (not a brush) using a rubbing movement rather than combing with your fingers. Step 3: Once dry, apply a little more product for the ultimate finish.
What are you best-selling/favourite products? Our Perfect Putty is nicknamed “The Swiss Army Knife” of all hair products. It’s simple to use, lightly scented and really does provide the perfect hold, finish and protection to all hair types.
