What you can expect from the jaw-dropping VidCon Australia program

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What you can expect from the jaw-dropping VidCon Australia program


A massive lineup of creators and professionals are descending on Melbourne this month.

The world of video as undoubtedly exploded in popularity over the past few years, and VidCon Australia knows it. With the annual convention right around the corner, we thought we’d take a deep dive into what you can expect.

For its third year, VidCon Australia has brought together a huge program of panels, workshops, performances, intimate conversations and more. The events will touch on the day-to-day life of being a video creator, in addition to running a business, tackling common issues such as burnout, building partnerships and much more.

The program is divided into three streams depending on where your obsessions lie. For hardcore fans, the community track will get you exclusive access to your favourite creators and a seat at live shows and workshops. Sadly, the registration for the meet and greet lottery has passed, but there are still plenty of opportunities to see them with your very own eyes.

If you’re video creator yourself, the creator track offers in-depth expertise on how to improve your craft, grow an audience and develop your brand. Finally, for the business-oriented, the industry track will get you up to speed with the latest trends in the online video scene, including how to engage with those pesky Gen Z audiences.

“Whether you’re a budding YouTuber, online video fanatic, or an industry professional looking to hear from fellow industry heavyweights, this is the event for you,” said VidCon Australia’s executive producer Celine Sargent.

Creators to keep an eye out for include convention founder and Vlogbrother Hank Green, Scotty Sire, Eva Gutowski, animator Jordan Sweeto and the hilarious Try Guys. From the business world, keen industry professionals can expect insightful talks and networking events with members from Ogilvy, AFL Media, YouTube, MTV, Netflix and more. All up, more than 50 local and international Youtube, TikTok and online video icons are locked in to make an appearance, so you know it’s going to be a hell of a time.

If you’re a university student, you’re in luck: VidCon is giving aspiring video nerds 50 per cent off creator and industry track tickets in the hopes of bringing up the next generation of creators and industry professionals.

VidCon Australia takes over the Melbourne Convention and Exhibition Centre between Thursday September 19 and Sunday September 22. For more info and tickets, head to the convention website. To be in the running for a double pass, head to our competition.