The secret behind Victoria’s longest-running street market

The secret behind Victoria’s longest-running street market

Photo: Pete Pascoe

Mornington’s Main Street Market is Victoria’s longest-running street market. What’s been the key to the market’s longevity?

Even on its 40th birthday the market continues to delight locals and visitors with the “home baked, handmade and home-grown” goodies on offer from over 60 stalls throughout Main Street.

What sets the Main Street Market apart from other markets in the region?

As one of Victoria’s only street markets, visitors have the benefit of browsing the many unique stalls set in beautiful Main Street Mornington amongst so many boutique shops, cafes and restaurants. Main Street Mornington… where the shops meet the sea!   

What are some of the stalls that one can expect to find at the Main Street Market?

You will find a variety of stalls ranging from fresh produce to handmade jewellery, fashion, craft, baked goods and home décor. The market encourages shoppers to come weekly for farm fresh fruit, veggies, eggs, baked bread, local honey, jams and, of course, homemade hot food to enjoy – from gozlemes to dim sims.

Why is the Main Street Market so important to the area?

“We want to encourage our local community to shop for their fresh produce every Wednesday at the market, much like in the European villages”, says Bec Davis, Market Manager with the Mornington Chamber of Commerce.

“Let’s shop local in beautiful Main Street and support our local artisans with their handmade crafts stalls”.

I’m keen to become a stallholder. Where can I apply?

If you have a handmade, homegrown or home-baked product, send us an email at

The Main Street Market goes down every Wednesday from 9am – 3pm in Main Street, Mornington. Head to the market website for more info.