The Music Victoria Awards return for 2021, new award category announced
01.07.2021

The Music Victoria Awards return for 2021, new award category announced

Music Victoria Awards 2020 - image by Martin Philbey
Words by Arielle Richards

The Music Victoria Awards will now boast a Best Pop Act award category.

The Music Victoria Awards are back for 2021. Despite the past year being a bizarre and difficult time for Victoria’s entire music community, there are still plenty of achievements to celebrate and commemorate.

Now in its 17th iteration, the Music Victoria Awards will debut the Best Pop Act award category in 2021, and have simplified constraints for the industry-voted genre categories.

What you need to know

  • The Music Victoria Awards make their return in 2021
  • In reaction to changing music consumption habits and industry trends, some changes have been made to the awards
  • Submissions for the 17th Music Victoria Awards are open from now until midnight Tuesday July 20

Keep up with all the latest music interviews, news and reviews here.

In order to address contemporary shifts in the release and consumption of music, artists will now be assessed on their ‘act’ rather than their album. The participant must, however, have released multiple recordings in the eligible time period.

Due to the COVID circumstances of the past year, the categories for Best Venue, Festival and Live Act can include livestreaming activity from Victorian venues, festivals and artists in the eligible time period.

Music Victoria’s newly-appointed CEO, Simone Schinkel, said she had tried to spend her early days in the role “listening to the industry” and was “delighted” to implement the changes based on what she had been hearing.

“As part of our commitment to continual improvement we have refined our Awards criteria, categories and judging processes which we believe will more accurately reflect and reward the diverse music community in Victoria,” she said.

“A Music Victoria Award nomination results in increased promotion, recognition and attention on your music, career, venue or festival – we encourage our members to get involved.”

To nominate for the awards, you need to be an active Music Victoria member, with concession memberships starting at $33.

 

View this post on Instagram

 

A post shared by Music Victoria (@musicvictoria)

Submissions for the 2021 Music Victoria Awards are open from now until midnight Tuesday July 20. To make your vote count, head here.