If there’s one thing Melburnians took to during lockdown, it was treating themselves to a cocktail.
Mixing spirits to lift our spirits was something we took to in droves, with the stats on skyrocketing booze sales as proof we don’t mind a fancy tipple.
As any self-respecting amateur mixologist knows, though, to make a cocktail you need a whole arsenal of equipment: shakers, stirrers, jiggers, peelers, graters and strainers. Which is all well and good when we’re slothing-it in the trackies and our days have been spent existing somewhere between the lounge and kitchen.
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However, those days are over. We’re back out in the world now, making up for lost time as we hit reboot on our social lives but why should we leave behind our cocktails? Thanks to Melbourne Melbourne Martini, the original “cocktail in the jar”, we don’t have to.
In fact, we can take them anywhere, at anytime. Melbourne Martini are founded on a simple premise: shake, pop, pour. Making a great, classic cocktail is literally that easy, as everything you need is neatly contained in the one take-anywhere jar, so all you need to do is shake, pop and pour.
For example, with their Espresso Martini, which combines the key ingredients of locally distilled vodka and Melbourne Cold drip coffee, with a hint of chocolate interwoven in the mix, all you need to do is shake the jar, which creates the signature crema for perfect Espresso Martini. Then, pop the lid and either pour into a glass or, if you’re at, say, a party, picnic, or the beach, you can even sip straight from the jar.
Founder and Manager Director of Melbourne Martini, Dylan Alexander said “Melbourne Martini was created over 7 years ago based on our love of classic cocktails. Now, we are really excited to share with you an even wider range of quality drinks, that are make with premium and locally sourced ingredients with a fresh new look! Over to you to shake, pop, pour!”
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The ease and convenience of Melbourne Martini’s handy, single-serve travellers – you can get a four pack of 110ml jars from all good liquor stores, and melbournemartini.com.au – has seen the brand, who sit as the category leader for pre-made cocktails, continue to grow and expand.
As a result, they’ve now had a brand refresh with a new jar designed for a better consumption experience (look out for their new packaging and new brand mark) and added some hot new cocktails to the list. In addition to Espresso Martini and Salted Caramel Espresso Martini, you can now also get Tommy Tequila Margarita, and Amaretto Sour as a ready to drink craft cocktail.
“Great cocktails shouldn’t be relegated to fancy nights out or once a year celebrations,” says Alexander. “They can elevate any day of the week. Enjoy one before a great home-cooked meal, or to kick off Friday get-togethers with friends, or even to wind down in style after a big day at work,” he says.
Alexander believes that what makes a Melbourne Martini even more enjoyable is their simplicity, as there’s no confusing or complicated steps involved. “Cocktails shouldn’t be hard work,” he says. “Great cocktails should be effortless, well-balanced and taste amazing. That is the simple premise behind Melbourne Martini”.
If you are hosting a larger gathering, Melbourne Martini also have a 700ml bottle option as well. Same premise – just open and pour – but you can also enjoy a Pomegranate Margarita and Southside Mojito in this size as well. “You no longer need to spend your precious party time trying to build a perfectly blended cocktail, the team at Melbourne Martini have done the hard work for you,” says Alexander, adding “we have fast become a must-have at every social occasion”.
*Prices start at $34.99 for a four pack of cocktails, whilst the 700ml bottles are at $49. Find Melbourne Martini at all good liquor stores, melbournemartini.com.au or browse the brand here.
This article was made in partnership with Melbourne Martini.
