Sydney indie-folk favourites Boy & Bear will play a hidden show at a mystery Sydney location, thanks to a partnership with Wild Turkey and its creative director, Matthew McConaughey.
If you’re thinking a combo of Boy & Bear, Matthew McConaughey and Wild Turkey suggests an intriguing night out, then you may be interested in applying to take part in the Wild Turkey Discovery Series Acoustic Session, which will see participants follow a series of hints to discover Boy & Bear at a hidden Sydney location.
Once there, the celebrated indie band will play an exclusive, intimate show. Successful fans who make the journey will also be virtually welcomed by Hollywood superstar McConaughey, who said the event was all about fostering the spirit of discovery and trusting your spirit.
Boy & Bear’s Wild Turkey Discovery Series Acoustic Session
- Sydney indie-folk favourites Boy & Bear will play an exclusive, hidden show at a mystery Sydney location
- It’s part of a partnership between the band, Wild Turkey and its creative director, Matthew McConaughey
- Interested fans need to enter via www.wildturkeymusic.com.au
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“Trusting yourself, your instincts and spirit are the key to discovery and will always lead you down the right path in life, or a road up north,” McConaughey said. “For this reason, Wild Turkey and Boy & Bear are challenging Aussies to let go of the monotony of the last few years and let yourselves discover again.
“Wild Turkey Discovery Series Acoustic Session fuels this spirit, however it’s more than discovery, it’s for the love of the wilderness, and the enjoyment of bourbon and most of all, music. So, sit back, check into the words and Trust Your Spirit – I’ll be waiting patiently to congratulate those who take on the journey.”
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Boy & Bear added: “Music is a unique artform that invokes a sense of discovery and connection; there is nothing like it. We can reassure those who take part in this journey that the Wild Turkey Discovery Series Acoustic Session will allow you to check out of the distractions and check into the music – all you need to do is connect the dots, or maybe the numbers. We would like to thank Wild Turkey for inviting us to be part of this program.”
Perhaps the greatest hint of all came from Campari Australia and New Zealand’s marketing director Paolo Marinoni, who suggested Boy & Bear’s exclusive show may take place among “rolling hills, stars and maybe some horses”
Paolo Marinoni, marketing director of Campari Australia and New Zealand said, “Wild Turkey and McConaughey wanted to celebrate the natural artform of acoustic music, but to stay true to the essence of Wild Turkey, we needed to challenge conventions. Our hope is that Australians lean into their sense of discovery to unlock the location – so they can experience an acoustic gig among the rolling hills, stars and maybe some horses.”
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