Mainstream pop in 2014 is imbued with the outsider pop trends of 2011/2012, which puts the outsider pop artists of 2011/2012 in a bit of a stalemate, or checkmate, when releasing new shit in 2014. They can either double down and try to match the scope of pop’s mega stars, or keep persevering with their original vision that has since been co-opted and diluted by the chart-topping ilk. The reality is these artists might have the production talent to reach an approximation of FM radio hits, but few lack the ear for a strong hook. So what we’re left with are decent-sounding tracks that lack the innate satisfaction of the mainstream – the hook on Push Pull is terrible, its polyrhythmic melodies don’t translate into interest. This isn’t a counterpoint to Tay Tay’s excellent Blank Space,more a distant echo. So what’s the point? Flip the script like PC Music, or go all in on your conventional pop aspirations. This is nothing music in the context of 2014.
Purity Ring : Push Pull
