In reality, Kumar is not a ‘Confused Muslim’. Confused perhaps about his face being stolen, but not Muslim. He tells smart and sassy anecdotes of his London life: British binge-drinking, his parents’ disappointment in him, and good grades getting in the way of getting the girls. He riffs on his own experiences of what identity means to him – stories about racists both proper and accidental, about having an ‘ethnically ambiguous face’, clumsy Bollywood impressions – all accompanied by visuals of the actual memes that became a viral phenomenon.