The launch of the Music Matters campaign in Australia and New Zealand will do just that: remind fans of the value and significance of music.
The campaign is supported by singers, songwriters, managers, labels, publishers, online providers and record stores, with a series of short animated films asking Australian and New Zealand artists – including the likes of Eskimo Joe, Nick Cave and Oh Mercy – just why music matters to them and their fans. A cute idea, sure, but the films will do more than just leave you with a “naww”. They’re set to inspire and thought-provoke.
