Play Now Melbourne is back and the lineup is absolutely stacked.
Leading global publishers and platform holders Akupara Games, Devolver Digital, Massive Monster and UltraPlayers have already locked in their spots for Play Now Melbourne’s 2025 pitching extravaganza, with even more major names dropping in the coming months.
First-timers Alt Ventures, Silver Lining Interactive, TheOneGames, Outersloth and Wholesome Games Presents are also jumping on board, making this the biggest year yet for Australia’s premier international games market.
Presented by VicScreen with Screen Australia backing them up, Play Now Melbourne connects local game developers with publishers, platform holders and investors who can actually make things happen.
It’s the golden opportunity for Australian creatives to pitch their games directly to the international market and turn their projects into global success stories. As you can imagine, for Aussie developers, this is fairly rare and extremely important.
Play Now Melbourne 2025
- Thursday, 9 October
- W Melbourne
- Part of Melbourne International Games Week
Check out our gig guide here.
Play Now Melbourne launched in 2023 and has exploded since then, becoming the trade gateway to Australian games. Last year saw over 165 meetings go down, with 55 developer teams connecting with 19 publishers, investors and platform holders. The numbers tell the story: in 2024, developer teams presented over $42 million worth of projects, a massive jump from $24 million the year before.
The 2025 event drops during Melbourne International Games Week at W Melbourne. Expressions of interest for Play Now Melbourne are open right now to games developers from anywhere in Australia who’ve got projects in active development and need funding, publishing services or marketplace support. Plus, there’s no fee to participate.
Expressions of interest shut on Thursday, 24 July 2025. As the games industry keeps expanding worldwide, Play Now Melbourne has become the essential platform for Australian developers chasing international opportunities.
For more information, head here.
