The City of Melbourne have announced their latest round of funding activations to encourage visitors to the city, and the most eye-catching is a 'Bike Valet' program.
To encourage more visitors to Melbourne – in particular the still struggling Docklands area – the City of Melbourne have announced a new wave of funding for activation programs, ranging from floral garden pop-ups along the river, to a valet program that parks visitors’ bicycles for them.
The council’s City Activation Grants will deliver more than $800,000 in this funding round, to support pop-ups, performances and events across Melbourne from August to December. Successful grant recipients for the next four months include the following.
Stay up to date with what’s happening in and around Melbourne here.
- ‘Winter Sessions’ – bringing together emerging and established Melbourne musicians to create live music hubs at the Queen Victoria Market precinct, Lygon Street and Alexandra Gardens in August.
- ‘Florals by the Docklands’ – converting the waterside precinct into a floral wonderland with Spring-themed street art installations and projections in September.
- ‘Bike Valet’ – providing valet-style bike parking in Docklands, encouraging riders to make the most of the city sunshine in September.
- ‘Salsa in the City’ – dancing and live music jam sessions across the city from September to December, taking place at Queensbridge Square, Dukes Walk and Collins Landing.
- ‘Remember the Wild’ – an augmented reality experience on Melbourne’s past and future.
- ‘Creek Chat’ – a sound-based public art intervention amplifying the underground waterway Williams Creek in the CBD, acknowledging the journey the creek has been through on Wurundjeri Land.
Recipients will receive up to $50,000 to support the delivery of their activation.
“We know Melburnians and visitors alike can’t get enough of the city’s spectacular array of pop-up activations and activities, which celebrate our world-renowned art, music and cultural offerings,” Lord Mayor Sally Capp said.
“The City Activation Grants program will give people yet another reason to explore every corner of the city, with pop-up salsa dancing, music jam sessions and video and augmented reality experiences among the line-up designed to entice people in.”
For more information on the successful recipients, visit the City of Melbourne’s website.
