Wet Leg have announced a one-day-only pop-up event at Collingwood Yards.
Wet Leg has announced a one-day-only pop-up event in Melbourne, celebrating their highly anticipated second album moisturizer.
At the heart of the activation is moisturizer valley central at CY Space. A flagship pop-up shop and immersive fan space that captures the essence of Wet Leg’s bold second album.
Wet Leg Melbourne pop-up
- When: Friday 11 July, 9am – 8pm
- Where: Collingwood Yards
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The pop-up opens at 9am and runs until 8pm, giving fans plenty of time to experience everything moisturizer valley has to offer.
Visitors will have the chance to pick up the new album across exclusive formats, shop limited-edition merchandise, enter competitions to win ultimate bundles and recreate Wet Leg’s cult lead press shot inside the venue.
But moisturizer valley central is just the beginning. The entire Collingwood neighbourhood is getting involved in the celebration, with local venues creating special moisturizer-themed offerings for the day.
Dua Bakehouse will serve moisture-icing cream buns and pink soda matcha. Runner Up Rooftop Bar presents the moisturizer sour cocktail.
Stefanino Panino offers moisturizer mortadella bologna with pink stracciatella speciale.
Happy Valley Records and Licorice Pie Records will stock exclusive green vinyl, while Soundmerch provides family photo opps and exclusive vinyl with special goodie bags.
The Isle of Wight five-piece, founded by Rhian Teasdale and Hester Chambers, will transform the Collingwood Yards precinct into moisturizer valley for an immersive fan experience.
Find out more here.
