Support Act has announced the launch of Mobmusic T-Shirt Day (MMTD) as a key part of its annual fundraising campaign, Ausmusic T-Shirt Day (AMTD).
Returning on 28 November in 2024, this annual day of fun and awareness celebrates Australian music and the people who create it, while raising funds for music workers who are doing it tough. Music lovers are encouraged to wear their favourite Ausmusic t–shirt and donate to the campaign on, or in the lead up to, the day.
This year, the spotlight shines brightly on the impact of First Nations people in the Australian music industry with the announcement of the inaugural Mobmusic T–Shirt Day – a special community-led campaign presented in collaboration with renowned triple j Blak Out presenter and deadly rapper Nooky (a Yuin and Thunghutti man).
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MMTD Ambassador Nooky will lead the charge and kick start his involvement by unveiling a custom designed t–shirt as part of this year’s Premium T–shirtrange.
Net proceeds from the sale of Nooky’s t–shirt will support the continued delivery of Support Act’s culturally intelligent crisis relief and mental health programs and services.
Nooky excitedly explains, “When approached about being involved in Ausmusic T–Shirt Day, I wanted to ensure that everyone was represented in the incredible initiative. As soon as they were good with me communicating [my support] as Mobmusic T–Shirt Day, I was so gee’d to be working on something new and Blak with Support Act. I hit up a-list mob I had on my phone to help me make something memorable… something everyone, regardless of colour, would want to wear.
“I also hit up the cuzo Jeswri to capture the vibe I was going for. There is so much Blak excellence on this shirt, from the greats to the young guns.”
Sennheiser will match all public donations up to $13,000 in support of First Nations music workers. This initiative will double the impact of every contribution, providing essential funds to First Nations programs focused on mental health and crisis relief. “Partnering with Mobmusic T-Shirt Day through our matched giving campaign is a fantastic way for us to directly support First Nations artists, whose creativity and voices are integral to Australia’s identity,” said Chris Smith, Sales Director of Pro Audio at Sennheiser Australia.
This year marks the debut of Mobmusic T-Shirt Day, an initiative led by Nooky (Triple J Blak Out presenter, rapper and a proud Yuin and Thunghutti man) to celebrate the incredible contributions of First Nations artists to the Australian music landscape. This community-driven campaign is an extension of Ausmusic T-Shirt Day, designed to resonate more deeply with Indigenous participants and highlight the cultural significance of First Nations voices.
Ausmusic T-Shirt Day
Nooky, serving as MMTD Ambassador, will unveil a custom-designed premium T-shirt featuring First Nations legends such as Archie Roach, The Kid Laroi, Thelma Plum, Zaachariaha Fielding, Troy Cassar-Daley, and more. Proceeds from the sale of the shirt will directly contribute to Support Act’s First Nations programs, including crisis relief and mental health services tailored to Indigenous music workers.
“For me, Mobmusic T-Shirt Day is about making sure our voices are heard and celebrated. It’s about representing our mob in a way that feels true to who we are, while making an impact for those who need it most. This shirt is packed with Blak excellence, and I’m stoked to see how it brings people together to support our community,” said Nooky.
For more info, to keep reading or to donate, visit AusMusic T-Shirt Day.
