Two very lucky Beat readers will win a bottle of Jägermeister's limited-edition #SAVETHENIGHT. All you have to do is enter below.
Closed venues, dark stages, and empty bars: those who make nightlife possible have suffered a lot during this life-threatening pandemic – venues were closed and people unable to work. In order to support nightlife communities worldwide Jägermeister is continuing its #SAVETHENIGHT initiative, which launched in September with the short film ‘Night Lights’ starring American singer-songwriter, Post Malone. As part of the campaign initiative, the brand has launched a new Limited Edition #SAVETHENIGHT bottle currently on sale Australia-wide – a symbol for switching the lights of nightlife back on. A design inspired by the comeback of nightlife.
The unique design of the bottle tells the story of #SAVETHENIGHT. The Limited Edition – which appears completely dark – visualises the shutdown of nightlife worldwide. Since Jägermeister is best served ice cold, the magic happens as soon as the liquid has reached its perfect drinking temperature of -18 degrees inside the freezer: the design on the front – with the #SAVETHENIGHT logo printed in gold – starts changing and colour appears. The Jägermeister core elements printed directly on the bottle light-up symbolising a return to nightlife.
“The thermochromic effect symbolises the support that brings us closer to switching the lights of nightlife back on and helps it to return in all the colours it has to offer,” says Wolfgang Moeller, Global CMO at Mast- Jägermeister SE. “We want to raise awareness for the social meaning of the night and we are hopeful to celebrate the best nights of our lives again soon.”
An emotional manifesto printed on the bottle emphasises the cultural significance of nightlife: “The Night is ours to save. It’s where we find our freedom, our flow, ourselves. Together, with the Meisters, we will keep the beat alive.”
All you have to do to go in the running is enter your details below. Must be 18+ to enter. Good luck!
Competition closes February 28. By entering, you agree to receive promotional collateral from Beat and competition partners. For more info, check out our privacy policy.
Investment in saving the night
By purchasing one of the exclusive bottles Jägermeister fans can actively support nightlife communities affected by the extended pause of social and cultural activities: Part of the proceeds go directly to the Meister Fund – a financial support system that benefits projects and innovative ideas of artists and creatives from the Meister network of #SAVETHENIGHT. With the new Limited Edition bottle Jägermeister continues to support artists in a collaborative way.
The #SAVETHENIGHT Limited Edition is a 700ml bottle of Jägermeister.
Stockist: Dan Murphy’s
Website: https://save-the-night.com
