People poured into the CBD as eight blocks in the city were handed over to spectacular examples of Melbourne’s music, art, theatre, sport, fashion, film, design and performance in over a 12-hour period from 7pm to 7am.
Last year the inaugural White Night drew over 300,000 and Walsh predicts crowd numbers will grow by another 50% in the next few years.
Indie bands played to their largest audiences, while jazz, ska, R&B, swing and world music players took over Bourke Street Mall. Music fans were also drawn to walking through Purple Rain, a breathtaking visual and sound installation created by French artist Pierre Ardouvin, referencing the movie and song by Prince.
“White Night Melbourne is a testament to the city’s ability to stage and support major international events,” Premier Denis Napthine said.
Its success also reinforced to the Government that initiatives be put into place to encourage Melbourne as a late night destination. In recent years, the number of people visiting the city after 6 pm increased 20% on week nights and by 40% on the weekends. At this year’s White Night, restaurants and stores stayed open until well after midnight.