Oatly has just launched a pop-up space in Brunswick focused on supporting local businesses.
Oatly, known for being the world’s largest oat drink company, is taking community support to a new level through their latest initiative. As part of their Support Your Local Oat Dealer campaign, Oatly has launched a pop-up space dedicated to showcasing local businesses and brands that share its values of sustainability, creativity, and community.
Oatly Brand Director APAC, Hazelle Klønhammer, shared that the Oatly “Support Local” Space, located in the heart of Brunswick, will feature a curated rotation of local Australian brands. These brands, chosen for their alignment with Oatly’s ethos, will bring a diverse range of experiences to Melbourne residents.
Oatly Support Local Space
- 4th – 6th October: First Colours Pop Up Boutique
Oatly has teamed up with First Colours, a slow fashion womenswear brand, for the brand’s first Melbourne pop-up shop. The boutique will showcase the latest collection inspired by characters found in café culture. Each design is crafted with sustainability in mind, appealing to conscious consumers looking to make eco-friendly fashion choices. - 12th October: Lonely House Book Club Book Speed Dating
On the 12th of October, Oatly partners with Melbourne’s Lonely House book club for a book speed dating event. Participants are encouraged to bring along a favourite book and persuade others to add it to their to-be-read pile, creating an afternoon of literary matchmaking in a coffee shop setting. - 13th October: The Black Mark & Brew Bar X Flash Tattoo Parlour
Oatly’s collaboration with The Black Mark & Brew Bar X will offer visitors a chance to receive free flash tattoos on Sunday, 13th October. Local tattoo artists will create exclusive designs in their distinctive Black Mark style, providing the community with a unique opportunity to refresh their ink for free.
Stay up to date with what’s happening in and around Melbourne here.
Oatly Support Local Space Details:
First Colours Pop Up
- Date & Times:
- Friday 4th October: 12pm – 6pm
- Saturday 5th October: 9am – 6pm
- Sunday 6th October: 9am – 6pm
- Location: 313 Victoria Street, Brunswick, Melbourne
Lonely House Book Club Book Speed Dating
- Date: Saturday 12th October 2024
- Times: 11am – 1pm
- Location: 313 Victoria Street, Brunswick, Melbourne
Oatly x The Black Mark Flash Tattoo Parlour
- Date: Sunday 13th October 2024
- Times: 10am – 5.30pm
- Location: 313 Victoria Street, Brunswick, Melbourne
Oatly’s initiative promises to provide Melburnians with the opportunity to engage with local businesses while celebrating sustainability and creativity. The Support Local Space is set to be a must-visit for those looking to explore what these home-grown brands have to offer this October.
For more information, please visit www.oatly.com.
