Melbourne's iconic rooftop Naked for Satan has cracked the code on keeping punters powered up all night long.
Perched high above Brunswick Street in Fitzroy, Naked for Satan has earned its stripes as one of Australia’s most legendary rooftops.
The sprawling venue nails that sweet spot between old-school charm and modern edge; its century-old bones get a steampunk makeover while still delivering what today’s punters expect.
It’s all about finding that balance between respecting the heritage and embracing what’s next, and that philosophy drives everything from their wine selection to their furniture choices, right down to the tech they bring on board.
But even iconic venues face everyday headaches, and Naked for Satan’s was surprisingly common. Punters were constantly hitting the wall with dead phones mid-session, leaving staff scrambling with a mess of charging cables behind the bar.
For guests, it meant either bailing early or handing over their lifeline to the bartender. For staff, it was just another distraction from delivering the top-shelf service Naked for Satan is known for.
Naked For Satan
- Where: 285 Brunswick St, Fitzroy
- When: Open Monday-Saturday from 12pm – Late and Sunday from 12pm – 6:30PM
- Technology partner: Fluro (Melbourne-based start-up)
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When Riverland Group stepped in to run the show, they were determined to fix this without stuffing up the vibe.
Enter Fluro; a Melbourne start-up that’s been quietly conquering pubs, clubs and bars right across the country. These guys have built their reputation on making tech that actually fits the space rather than screaming “look at me”.
At Naked for Satan, that meant dropping in a charging station that melts into the scenery instead of sticking out like a sore thumb.
“Taking over a place like this isn’t about ripping everything up and starting fresh,” explains Riverland Group Co-Owner Richie Ludbrook. “We’re more like caretakers of something special, so every new partner gets the full treatment. The Fluro setup had everyone happy from the get-go – staff and punters – so we knew we’d nailed it.”
This wasn’t about chasing extra cash. It was about keeping the night flowing smooth – making sure guests could stay plugged in without surrendering their phones, while staff could focus on what they do best instead of playing cable manager. For venue owners, it’s a no-brainer: guests hang around longer and spend more, while the team stays locked in on proper hospitality.
The best nights are the ones that just disappear; good crew, killer venue, epic staff and zero interruptions. By binning the dead battery drama, Naked for Satan has locked in those magic nights just as Melbourne’s rooftop season fires up again.
Fluro’s tech reaches across Australia and Indonesia, tailoring charging solutions for every kind of venue.
For more information, head here.
This article was made in partnership with Fluro Group.
