The way it works is simple: bring along a pair of your old (but still wearable) jeans and Wrangler will swap them for a brand new pair. All of the exchanged denim will then be donated to the Salvation Army who’ll put it up for sale at their stores around the country. Plus a selection of new Wrangler products will be distributed to those in need via the Salvos’ youth network. Everyone wins.
Sugar Mountain And Wrangler Announce Charity Denim Exchange
