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Forming only a couple of years ago, this Melbourne based pop-rock four piece have literally dreamt up a very unique and different way of marketing their music and getting it out there to music loving punters across Australia and the rest of the world, as lead vocalist/guitarist/keysman Ryan Wodson explains.


“We were burning two of the tracks off our EP [for people], but we wanted to do something a bit different,” he recalls. “We thought it might interesting if we just started putting it out front of music shops, and clothing shops where you can leave stuff. Then I had this freaky dream where we starting giving out ten free CDs to ten people around the world, and somehow it just transformed into us just touring and playing shows and doing all this great stuff. So I woke up and we said ‘why don’t we just do it!’ So we just started burning as many CDs as we could, writing them all out ourselves, putting it out on Facebook and Melband and all that kind of stuff, and got a really good response. And so far it’s going really well, we’ve sent out almost 1,000 CDs in the last three weeks.

“It’s been amazing, and people are really getting behind us,” he explains. “We had an email yesterday from Argentina, they wanted some CDs. We’re just trying to see what it can do, what getting people can make happen.”

It’s just a very interesting and different means of getting a band’s music out there, and a way to set yourself apart amongst the glut of bands that are out there trying to get a break these days. “We kinda just wanted to do something different. I don’t know about you, but I just don’t get a lot of CDs at shows these days. Everyone’s got Facebook and Myspace and Reverb Nation, and Soundcloud and all that. But we thought there’s still something cool about being given a physical disc by a band. It’s different and I hope that this will separate us from other bands.”

This is the way the band has chosen to market themselves, as opposed to heading down the traditional route of an independent band releasing an EP, getting 500 or 1,000 CDs professionally printed and doing a launch at a local venue. Whether it works out the way the want it to remains to be seen, but it sounds like they’ve made an excellent start, and they have bigger plans in the works.

“No, we didn’t want to make a huge deal out of it,” he states. “We think that when you’re a smaller band, there’s no real point in making a big deal out of something when people don’t really know who you are. We kind of wanted to use the EP as a platform to do more. We’re giving away these tracks now, these free CDs, it’s been out there for a while, if people want to buy it on iTunes they can. But for us it was really a case of ‘Okay, let’s get our name out there and start working towards an album.’

“That’s where we’re at now,” he says, “I think we’re about 13 tracks into an album. We’re all friends so we all hand out and just constantly write, so we’ll see what comes of that. We’ll keep giving out these free CDs, and we’ll start recording properly towards the end of the year.”


Learn more about the SKYLION initiative at Their debut EP Learning To Listen is available on iTunes.