Scented cinema is exactly what it sounds like, and it’s coming to Melbourne this July

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Scented cinema is exactly what it sounds like, and it’s coming to Melbourne this July

Melbourne cinemas
Words by Staff Writer

For one weekend only, from July 5-7, moviegoers will get the chance to engage their senses at Cinema Nova with Scented Storytelling’s Scented Cinema: A Weekend of Whiff and Wonder.

This unique cinematic experience presents a diverse program of films accompanied by sensory supplements from bespoke fragrances, scratch-and-sniff adventures, and boxes filled with edible treats for a deeper level of audience immersion.

“Scent, memory, and emotion are intimately intertwined. Like music in a soundtrack, scent can bring a layer of emotional resonance to a film. (…) We hope this weekend of whiff and wonder will be a window into what is possible.”– Scented Storytelling’s Tammy Burnstock

Find Melbourne’s latest film, TV, literature and gaming news here.

Only Lovers Left Alive (2013)

  • Friday July 5, 7PM

Inhale the world of Jim Jarmusch’s vampiric romance starring Tilda Swinton and Tom Hiddleston through sixteen unique scents crafted by the Blood Phoenix Alchemy Lab.

Willy Wonka & The Chocolate Factory (1971)

  • Saturday July 6, 3.30PM & 6.30PM

Unlock your (pure) imagination and experience the beloved Roald Dahl adaptation like never before with scratch-and-sniffs, delectable confections, and the chance to win a coveted Golden Ticket prize!

Werner Herzog Eats His Shoe (1980) + Garlic Is As Good As Ten Mothers (1980)

  • Sunday July 7, 2PM

Savour mouthwatering flavours in this double feature of two rarely screened short documentaries from Les Blank. Followed by a live Q&A with scent designers Jas Brooks (Snivure, USA) and Tammy Burnstock (Scented Storytelling, Australia).

Nosferatu (1922)

  • Sunday July 7, 4.30PM

Surrender to the silent horror classic with scratch-and-sniff scents spanning the natural and unnatural world and a live in-cinema musical accompaniment, all merging to craft a chilling symphony of horror.

Scented Cinema: A Weekend of Whiff and Wonder arrives at Cinema Nova from Friday July 5 to Sunday July 7. Session times and tickets are now available online here.