The person driving this is former MTV executive Paola Cracknell who today began as head of music and media partnerships for Rdio Australia.
“We will be supporting local artists with strong marketing campaigns and real marketing dollars,” noted Cracknell. “Our aim is to create fantastic promotional partnerships around new music releases that benefit the artists and the labels. By partnering with these industry influencers and utilising their social media profiles, Rdio will create a more intimate and unique experience for its members.”
