Revealing via Twitter that 21 stores will be opening worldwide, the pop-up comes in the wake of his divisive new album Life of Pablo.
21 PABLO STORES WORLDWIDE THIS WEEKEND LOCATIONS HEREhttps://t.co/tYuzqs7kJW
— KANYE WEST (@kanyewest) August 18, 2016
Yeezy has opened a Melbourne pop-up in the past, coinciding with his last world tour and generating lines that snaked around the block. By all accounts, this will prove to be no exception. The store is rumoured to stock limited merch revolving around his new album, including hoodies, jackets and swimsuits.
Of course, the exact location is being kept a tightly held secret. Stay tuned to West’s website for any further developments. However, we’ve heard whispers that a creative – some might say magical – space in Collingwood might be looking particularly busy this weekend.
UPDATE: The location has been revealed as 209 Brunswick St. AKA, the Fitzroy Collarts Campus.
