Play Now returns for Melbourne International Games Week’s massive 10th birthday
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04.06.2024

Play Now returns for Melbourne International Games Week’s massive 10th birthday

Play Now Melbourne
Words by Staff Writer

After a knockout inaugural event last year, Australia’s pre-eminent games market, Play Now Melbourne is set to return for another round in 2024.

This year marks the 10th edition of Melbourne International Games Week, which is now the leading games industry event in the Asia Pacific region. Last year’s event broke record numbers with more than 110,000 people attending in person and a million more online.

Presented by VicScreen, Play Now Melbourne brings together local game developers, publishers, platform holders and investors, providing local creatives the unique opportunity to pitch their games to the international market and sell their games to the world.

Play Now at Melbourne International Games Week

  • This year marks the 10th edition of Melbourne International Games Week
  • Play Now Melbourne brings together local game developers and investors
  • It’s set to return to a packed Games Week program this October

Find Melbourne’s latest film, TV, literature and gaming news here.

Australia is renowned for creating some of the hottest and most innovative games in the world and Victoria is Australia’s games industry’s leading player, with the largest number of games studios and workforce.

At Play Now Melbourne 2023, there were representatives from 15 publishers and platform holders and over forty developer teams from across Australia who pitched their projects.

Leading global publishers such as Devolver Digital, Raw Fury, Oculus Publishing from Meta, Team17, Massive Monster, Fellow Traveller, Akupara Games, Landfall, ASTRA Logical, UltraPlayers and PlaySide Studios have signed up to attend.

Play Now Melbourne is produced by VicScreen and will be part of an action-packed Melbourne International Games Week (MIGW) this October, with games industry leaders from around the world converging in Melbourne.

Last year’s event saw local companies pitch more than 40 new games, with the 2024 event shaping up to be even bigger.

Applications are now open for Australian developers to attend Play Now Melbourne. For more information, head here.