What’s been happening mate?
Right now I’m sitting on Mount Hotham looking at the best snow season we have had in years, casually sipping a beer and a coffee and attempting to break through last night’s festivities! But on a serious note I’m living up on the hill for the season running ‘One Of Them Nights’ parties at The General, Mount Hotham. Shannan White is looking after all the live acts while I am looking after the DJ bookings and the nightclub.
We have a heap of parties coming up and every night is getting pretty hectic, always lots going on. We’re having a great season, lots of people – and everyone’s loving the snow and the nightlife. We have a huge lineup coming up in August at The General, Mt Hotham including Dallas Frasca, King Of The North, DJ EDDY, Some Blonde DJ, Orkestrated, Joel Fletcher plus a heap more.
How’d you get into electronic music and the party scene?
Turning 21 was definitely a big party year for me, I began hitting more night-clubs and this is when my interest in DJing began. The sound that I was attracted to was electro/house/breaks. Shortly after turning 21 I bought my first set of Technics 1200’s and began teaching myself to spin vinyl which was a little bit against the grain as CDJs were industry standard, but I really loved the technique, tradition and sound. Because of my guitar background I found that I picked up DJing and mixing pretty quickly incorporating all of these genres into my sound.
Tell us about One Of Them Nights – what’s the concept, the culture, the philosophy. How long has it been going and who has been involved?
One of Them Nights was created in 2012 with the idea to start a lifestyle brand that will engage people in all the things central to my life, music from the surf to the snow. I wanted to create something more for people than just going to a club and watching a DJ. This meant engaging the whole culture of great DJs, MCs, in awesome venues, with fun people and creating a vibe that One of Them Nights has become notorious for. The brand has expanded from a humble club night at Barwon Heads Hotel in Victoria to being Australia- wide and booked up months in advance.
Since creating the brand I am focusing more on the promotional, marketing and management side and taking more time to enjoy the live acts and DJs that we book. We have created a great team of multi talented people and One of Them Nights could not happen without them, it has definitely been a team effort to make it the success that it is today. Putting together a great network of regular venues for One of Them Nights has been key to our success and the phenomenal support from these clubs as well as DJs has enabled the brand to grow nationwide. One of the most unexpected outcomes was that we created apparel for our own use, tees, snap backs and hoodies and we had a huge audience response to these. The demand from these meant that One of Them Nights has now expanded into a clothing label and we have an online store opening soon, which is very exciting.
Tell us about the upcoming event and what’s planned – obviously you’re putting a fair bit of time and effort into it?
We have a pretty hectic few months coming up there are nights at Alice Springs, Cairns, Tasmania and Darwin to look forward to. Our winter home The General, Mt Hotham is keeping us extremely busy. When summer arrives we base ourselves at Barwon Heads Hotel on the Bellarine Peninsula to run all of our coastal summer shows. The One of Them Nights Clothing line is just about to drop with an online store not too far away. Looking forward to everything that is happening over the next few months and we are looking into expanding into the festival circuit and also to take the brand internationally. A huge amount of time and an awesome team behind me has made this brand such a success.
BY RK
