Hard As Diamonds is an investigation into the human reaction to hurt and turmoil, doused with heavy synth-pop latherings. The clip mirrors a mysterious, almost Catwoman-like journey featuring Nussy aimlessly wandering the streets – pursuant yet bewildered.
“Coming up with the concept for the video clip was a collaborative effort between myself, my management and Dan Smith who directed the clip,” said Nussy. “The story centres around a tough chick who drives around the city to embark on a mysterious mission. We drew a lot of influence from the film Drive and TV series Stranger Things.”
