The word Malocchio has Italian origins, meaning the evil eye: the evil eye of envy, jealousy or just a bad look. It roots itself in superstition. However, when paired with what rock ‘n’ roll has claimed as its global hand gesture, people can protect themselves from the notion of Malocchio. The idea for the seltzer … Continue reading More than just an alcoholic soda water: Is Malocchio the drink the creative culture has been waiting for?