For 27 years the festival has been a cornerstone of Melbourne’s literary culture, and was a key part of the government’s City of Literature initiative. The festival is an active member of two international networks – the UNESCO Creative Cities Network and the Word Alliance, a collaboration of the world’s finest writers festivals.
The festival office is located in The Wheeler Centre, Lt Lonsdale Street, Melbourne. The festival board oversees the strategic direction and governance issues. Five full-time positions exist at MWF, with additional contract staff taken on in the lead up to the festival. In 2013, the festival will run from 23 August to 1 September.
The festival is funded by box office and other earned income, in addition to state, local, federal and international government funding bodies, as well as sponsorship, donations and fundraising.
Position purpose:
The Marketing Coordinator works very closely with, and provides invaluable support to, the Marketing and Development Manager. The Marketing Coordinator helps plan, develop and deliver an innovative integrated marketing campaign through print and online communications, the festival website, and marketing collateral. The Marketing Coordinator uses their creative flair and practical know-how to help increase box office revenue, festival attendances and audience engagement.
As part of a small festival team, the Marketing Coordinator is also responsible for supporting the Marketing and Development Manager in both strategic development, and operational matters relating to the delivery of the festival, working with programming and production staff in order to do so.
