Rockin' Melbourne venue Lulie Tavern launches the Lulie Lovers Members Club on 22 July.
A decade since opening, Melbourne’s home of rock n roll and live music launches its members club to build community, give back to patrons and keep free live music running every week of the year. The Lulie Lovers Members Club becomes available to all from Tuesday 22 July 2025 onwards as the venue and rooftop bar seeks to forge ahead against rising industry costs.
Small to medium venues that foster live music culture play an immensely important role in building artist profiles and developing fans. Lulie Tavern has remained committed to building their community of live music and food and beverage lovers in an accessible, welcoming environment where everyone is invited to join the party.
Lulie Lovers Members Club
- Where: Lulie Tavern & Full Moon Fever Rooftop, 225 Johnston Street, Abbotsford
- When: Launches Tuesday, 22 July 2025
- Cost: $30 annual membership fee
- Sign up: lulietavern.com or at the venue
Check out our gig guide here.
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The membership package includes a Lulie Lovers keychain, invites to four members parties annually where drinks, food and music are provided by the venue, weekly jackpot draws, and members mailing list offers including discount LuliePalooza tickets and giveaways. The initiative represents a significant investment in local music during challenging economic times.
Lulie Tavern has long been Melbourne’s home of that old time rock n roll, where punters enjoy free pool, drink heartily and party like it’s 1969. The venue’s commitment to supporting live music and creating memorable experiences has made it a cornerstone of Melbourne’s music scene, with the addition of Full Moon Fever rooftop elevating the experience further.
The venue operates seven days a week with live music a minimum of three nights per week, offering a unique combination of gastronomic excellence and live entertainment. By launching the members club, Lulie Tavern demonstrates their unwavering commitment to supporting Australia’s music community while ensuring live music remains accessible to all.
For more information, head here
