The rejigged Levi’s Music Prize has just announced its first recipients.
The coronavirus has had a huge impact on the music industry and Levi’s has tailored its quarterly Levi’s Music Prize to support musicians currently in a sticky spot.
In collaboration with QMusic, the producer of BIGSOUND, have today announced that The Beths, Tkay Maidza, Haiku Hands, Miiesha and Jaguar Jonze will receive $4,500 to go towards their music career as part of Levi’s Music Relief Fund. As part of the accolade, the five artists will also receive a customised online workshop thanks to digital marketing agency Bolster’s Blocks program as well as an online course with The Indigo Project to support self-development, insight and personal growth and a fresh Levi’s getup.
It’s the first time New Zealand artists have been considered for the prize. For Trent Bos, Head of Marketing at Levi’s Australia and New Zealand, the acknowledgement was a natural continuation of the much-sought-after Levi’s Music Prize.
“Levi’s is deeply connected to the music industry, and over the past four years we’ve seen Australian music legends make it big overseas through the support of the Levi’s Music Prize. Today we celebrate the passion, creativity and music of our first five winners of the newly created Levi’s Music Relief Fund,” Bos said.
“Our people at Levi’s and BIGSOUND understand how hard the COVID-19 pandemic has impacted the music industry and its artists, so together we created the idea to support more Australian and New Zealand musicians to get through this challenging period by going beyond just funding, and investing in their professional and emotional needs.”
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In response to the devastating impact of COVID-19 on the music industry, we, in partnership with @bigsound, have reimagined the Levi’s® Music Prize to support more artists across Australia and New Zealand by creating the Levi’s® Music Relief Fund. We are beyond excited to announce this round’s winners @tkaymaidza, @lizstokedstokes, @miieshaofficial, @haikuhands and @jaguarjonze who are taking home: •$4,500 cash to help get through these tough times and support their music ambitions •Enrollment in a BLOCKS by @blstr.co customised online workshop to develop digital content skills, at a time when it’s more important than ever •Access to @the_indigo_project program to support self-development, mental and emotional health •A set of new Levi’s® threads . Hit the link in our bio to learn more about the Levi’s® Music Relief Fund.
Applications for the next and final round of the Levi’s Music Relief Fund are open now and close at midnight on Sunday July 5.
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