La Mama Theatre in Carlton has announced a significant new fundraising campaign, Our Next Act, to raise critical funds for its future.
The campaign aims to ensure the theatre’s long-term sustainability and independence, with a focus on meeting the needs of its audiences, communities, and the broader society for the next 60 years and beyond.
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The theatre will pause its programming in 2025 to dedicate time and resources to the campaign. Funds raised by the end of 2024 will support a strategic restructure to safeguard La Mama’s essential cultural work. The initiative aims to find permanent solutions that will guarantee the theatre’s survival and strengthen its ability to serve the arts community.
Creative Australia has provided foundational support to launch the campaign. Every contribution to Our Next Act will go toward protecting and elevating La Mama’s work, which has long been a cornerstone of Melbourne’s cultural landscape.
La Mama Theatre called on its supporters to rally behind the campaign, stating: “Now is the time to get on board and invest in our shared future.” The theatre encouraged patrons to join in ensuring its next chapter is its most powerful yet.
Supporters can find more information and donate via La Mama Theatre’s official website.
