Prepare for that freshly squeezed hip hop and RnB nostalgia on Sunday 15 January at Burnley Circus Park, Melbourne.
Hip hop heads, get ready for a summer festival you won’t want to miss. In January, Juicy Fest is bringing an all-star lineup of hip hop and RnB legends across Australia and New Zealand for an epic day-long event.
Presented by the global streetwear empire Culture Kings, Juicy Fest will host shows in Brisbane, Sydney, Melbourne and Perth, with New Zealand stopovers in Auckland, Napier, Tauranga, Palmerston North and Whangārei.
Juicy Fest 2023
- Jan 5 – Tremain Field, Napier
- Jan 6 – Trustpower Baypark, Tauranga
- Jan 7 – Central Energy Trust Arena, Palmerston North
- Jan 8 – Due Drops Event Centre, Auckland
- Jan 11 – Semenoff Stadium, Whangārei
- Jan 13 – Victoria Park, Brisbane
- Jan 14 – Accor Stadium, Sydney
- Jan 15 – Burnley Circus Park, Melbourne
- Jan 20 – Stadium Park, Perth
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This year’s roster of artists is a force to be reckoned with. The legendary Nelly, Ne-Yo and Ja Rule will headline the festival, bringing that hip hop golden age sound Down Under. Bow Wow, Xzibit, Chingy, Pretty Ricky, Mya, Lloyd and Twista are also set to play, making for a jam-packed day of music.
Juicy Fest promoter Glenn Meikle said the marketing approach was about genuine connection to an entire genre that influenced pop culture for so many.
“With 90s and 2000s music on the resurgence through a multitude of samples in the top 100 pop charts of the last year, it makes sense to bring this music back to the southern hemisphere. We’re really focused on triggering some deep nostalgia for so many who grew up to this era of hip-hop and RnB,” Meikle said.
Hailing from the world’s hip hop epicentre, the triple-threat of headliners have all carved out a unique spot in music history. With countless awards and accolades under their belts, they’re sure to make Juicy Fest one of the most coveted events of the festival season.
The RnB legend Ne-Yo will be touring in support of his ninth studio album, Self Explanatory, released in July 2022. His upbeat dance floor anthems are a fixture of the 2000s, with tracks like Miss Independent and Closer lodged deeply within our club night memories.
The same could be said for rapper Ja Rule, who collaborated with singer Ashanti on unforgettable hits like Mesmerize and Always on Time. The triple-platinum selling artist was signed to the foundational Def Jam records.
Nelly is also expected to bring the heat. Fans will go wild to high-energy hits like Dilemma, Hot in Here, and Just A Dream, shouting “Hey, must be the money!” along to Ride Wit Me. His wide discography is full of party-ready tracks. In 2014, he ranked as the fourth best-selling rap artist in American music history, with upwards of 21 million albums sold in the United States alone.
With such a star-studded lineup, Juicy Fest promoter Glenn Meikle and Matthew Spratt said they’ve already seen a lot of interest in the event. Tickets sold out quickly for the Tauranga and Brisbane shows, and the promoters had to find bigger venues to accommodate the wide range of fans.
“Ticket sales are strong across all shows and many people are buying tickets to events outside of their home centres, which is not only good news for the local economy but for tourism as a whole,” Spratt said.
It seems the party people are itching to get out and about after a few quiet years during the pandemic. The resurgence of concerts and festivals means so much to Melbournians, who are known for their undying love of live music. Meikle says he is excited to see fans showing so much enthusiasm for the event.
“People want to be out and enjoying themselves. We’ve all faced Covid restrictions in recent years and people are very much ready to enjoy the freedom of attending festivals once again. We’re all pleased to see the comeback of the live music scene,” he said.
The Juicy Fest Melbourne is an 18+ event and will take place on January 15 at the Burnley Circus Park. The massive outdoor festival will have food and drinks available, and super fans even have the chance to book meet and greets with some of their favourite artists from the line up.
To make tickets more accessible Juicy Fest has set up a payment plan option to pay off your ticket for as little as $9 per week. To purchase tickets, head here.
This article was made in partnership with Juicy Fest.
