Is hip hop the most popular genre of music in the world?

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Is hip hop the most popular genre of music in the world?


The unexpected news rocked the world when Lamar’s fourth studio album DAMN was recognised as one of the most important works of the 21st century. This is the first time a non-classical or jazz artist has won the Pulitzer Prize in its 75-year history and it signifies the change in rap’s cultural status.

Last year, studies found rap had become more popular than rock in the US, becoming the dominant genre of music. The same seems to ring true in Australia where the genre has become more prominent on our airwaves and hip hop clubs continue to pop up all over. There was a time not so long ago when our favourite artists skipped Australia on their world tours. Now we’re blessed to see a variety of rap and hip hop artists perform Down Under – and it makes sense they would come here, considering Melbourne is the live music capital of the world.

Hip hop has also found its way into our music festival circuit, with international rap artists taking headline spots. This year Splendour in the Grass tickets sold out almost instantly, thanks to the impressive list of acts. King Kendrick is headlining the three-day festival and will be joined by the likes of soft-spoken soul artist Khalid, R&B superstar Miguel and Chicago rapper Towkio.Aussie icons Hilltop Hoods will take to the stage, as will local hip hop artists Manu Crook$, Sampa the Great and B Wise.  

If you haven’t heard his music yet, be sure to make yourself acquainted with West Australian hip hop artist Ziggy Ramo. Ramo recently returned from LA after spending some time writing with the ever-talented Kehlani and is also gearing up to perform at SITG.His latest track ‘A to Z’ is a laid-back love song filled with soulful beats and heartfelt rhymes. Ramo’s smooth flow melds with the relaxed romantic tone of the song, but the track’s versatility makes it perfect for those feel-good festival moments. Usually known for his politically charged songs and hard-hitting raps, the Aussie artist is seeking to make a change in the community. Have a listen to his incredibly emotional EP Black Thoughts. Named ‘One to Watch’ by triple j in 2017, Ramo has been nominated for two awards in this year’s WAM Song of the Year competition. His honest track ‘Same Script’could potentially take out the awards for ‘Outstanding Indigenous’ and ‘Urban/Hip Hop’ categories. Witness Ramo before Splendour when he stops by The Workers Club on Thursday June 14.