Award-winning winery Innocent Bystander is celebrating its new mobile cellar door with a warehouse party.
Born Different Party lands at 524 Flinders on Saturday 15 November, transforming the warehouse space into an immersive playground that’s equal parts cellar door, creative chaos and wine-fuelled fun. Innocent Bystander is launching its custom-built Airstream; a mobile cellar door, which will be heading to Queen Victoria Market for summer, following the launch event.
From 5pm, the launch party pairs Innocent Bystander wines with cult burgers from Collingwood’s Slowpoke Lounge & Lookout. Two glasses of wine plus a burger will set you back just $25, but the real drawcard is the lineup of free experiences included in your ticket price.
Innocent Bystander – Born Different Party
- What: Innocent Bystander Airstream launch party with wine, burgers and free experiences
- When: Saturday 15 November, 5–10pm
- Where: 524 Flinders Warehouse Event Space, 524 Flinders Street, Melbourne
Free offerings
- Tattoo artists
- On-site barber
- Glam station
- Tarot card reader
- Photobooth
- Drag artist
- Wine tastings
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Tattoo artists will be on hand to ink wine-inspired mischief onto willing participants, while an on-site barber offers fresh cuts and trims.
A glam station provides makeup touch-ups for anyone wanting to add sparkle and shine to their look, and a tarot card reader will reveal what the night has in store. Capture the chaos at the photobooth, catch a drag performance serving attitude and sequins, and taste your way through the Innocent Bystander range; from Pinot Gris and Pinot Noir to new additions including Easy As Shiraz, Tassie Savvy and the Watermelon Spritz cocktail slushy.
DJs will spin soul, funk, house and groove-driven techno throughout the night.
After the launch party, the Innocent Bystander Airstream will set up at Queen Victoria Market over summer, bringing the brand’s mischievous personality and sharable wines to more people across Melbourne.
This launch party reflects the winery’s spirit of curiosity, adventure and refusal to play it safe. From cool-climate whites in Tasmania to bold reds from Heathcote and crisp aromatics from King Valley, Innocent Bystander continues to produce wines made to be loved loudly and shared freely.
For more information, head here.
