Groovin the Moo postpones 2021 event, announces dates for new Fresh Produce festival

Groovin the Moo postpones 2021 event, announces dates for new Fresh Produce festival

Photo by Jack Toohey

The beloved festival has made the call on its 2021 event.

Groovin the Moo has just made a huge announcement, revealing it won’t be going ahead in 2021. The decision comes as a result of the ongoing uncertainty surrounding the COVID-19 situation, with organisers revealing that Groovin wouldn’t be able to deliver the same festival experience that punters have come to know and love.

While Groovin the Moo will not embark on its usual April, May adventure, Cattleyard Promotions have revealed the dates and venues of its alternate venture, Fresh Produce – the new 2021 festival series established with the partial funding support of the government’s Restart Investment to Sustain and Expand (RISE) initiative.

What you need to know

  • Groovin the Moo will not take place in 2021
  • The decision comes off the back of the ongoing uncertainty surrounding COVID-19
  • Cattleyard Promotions have revealed the dates and venues of its new festival, Fresh Produce

Keep up with the latest festival news here

Fresh Produce is building on Groovin the Moo’s foundations – supporting each of the six regions its sister festival has backed in the past – while also expanding. The areas of Townsville (QLD), Bunbury (WA), Maitland (NSW), Canberra (ACT), Bendigo (VIC) and Wayville (SA) will host events, while the new locations of Toowoomba (QLD) and Glenorchy (TAS) will also be calling Fresh Produce home.

The new festival series will go down on eight weekends in spring, beginning at Townsville’s Murray Sports Complex on Friday August 13 and Saturday August 14 and finishing on the first weekend of October at the Adelaide Showgrounds in Wayville.

For the Victorians out there, Fresh Produce will make its way to Bendigo’s Prince of Wales Showgrounds from Friday September 24 to Saturday September 25 – the penultimate stop on the festival tour.


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Between those dates, Fresh Produce won’t miss a beat – taking place across every weekend, constantly on the move, and constantly bringing Australia the best music this country has to offer.

Fresh Produce will boast a single stage setup, and has the ability to be seated and fit in with the relevant state requirements at the time. As to the music, well Fresh Produce is living up to its name – focusing exclusively on the hottest talent out there, while celebrating the exceptional diversity of Australian music.

“Our team is very excited to be developing a new show that highlights the ripest pickings from multiple regions around the country,” Cattleyard Promotions Director Steve Halpin said in a statement. “We can’t wait to feature all things fresh and support local communities in our familiar stomping grounds and our two new regional spots.”

While there’s no word on the lineup as yet, stay tuned over the coming months as more information comes to light.

Head to the Groovin the Moo website for more info.