Greater Good initiative offers indie musicians a $25,000 career development prize

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Greater Good initiative offers indie musicians a $25,000 career development prize

Greater Good
words by staff writer

Good Intent has upped the ante for this year's Greater Good competition.

If you’re an independent musician trying to find your footing in this hectic industry, you’ll probably have an understanding of what $25,000 worth of support could do for your career.

For the third year, Good Intent is running its annual Greater Good competition, giving up-and-coming musicians from all across Australia the chance to secure an extremely valuable career boost. The Sydney music services company has worked with the likes of Lime Cordiale, Dune Rats, Peking Duk, FISHER, Freddie Gibbs and Trophy Eyes.

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So what does the prize include, you ask? Get ready.

The lucky winner will receive a $4000 grant for career development and promotion, an artist support package from the Good Intent team featuring PR, radio plugging and digital marketing, a photo shoot with the legendary Billy Zammit, recording studio time, a vinyl pressing, a merch and poster package, creative assets and account and legal consulting. Pretty much everything an emerging artist could need.

All shortlisted applicants will receive a smaller package featuring recording time, PR and marketing consultations and merch.

Last year’s grant recipient, Sydney alt-rock star Peni Parker, says the program has been a huge help with her career.

“Greater Good really changed the trajectory of my EP campaign. Good Intent supported me with the first single Disrupt, giving me some great advice, a huge insight into digital marketing and really started me off with some big wins with playlisting, radio play, some fun interviews and even rotation on triple j Unearthed,” she says.

“It really was a total package though; a dream to work with Billy Zammit, who helped bring to life my visual concepts. Ben helped rework my logo and a huge shout out to Make Merchandise too, always love working with that team. Every single element of the prize was so helpful to my year and allowed me to get to work with creatives, that I normally wouldn’t have the budget for as a fresh artist.”

Applications close at 5pm AEST on September 28.

For more information and to apply to Greater Good, head here.