Geelong’s beloved Toast to the Coast event is returning this October

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Geelong’s beloved Toast to the Coast event is returning this October

Words by Staff Writer

It’s time to raise a glass once more and celebrate the 20th iteration of Wine Geelong’s much-loved Toast to the Coast event on Saturday 7 October.

The biggest celebration of our region’s world-class, cool-climate wines is set to take place at the iconic Little Creatures Brewery in central Geelong for another unforgettable experience featuring more than 60 wines on pour, spirits from three different gin distilleries, two different breweries service beer and cider and rounded out with incredible live entertainment.

Wine Geelong executive officer Jo Wealands said that after a sell-out event last year the search for a bigger venue was on and with its combination of indoor and outdoor spaces, Little Creatures ticked all the boxes.

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“Together with our exciting new media partner, we’re excited to showcase the KROCK 95.5 Toast to the Coast at Little Creatures for our 20th anniversary of the event,” she said.

“We’ve included lots of value in the event tickets, with a delicious range of hot snacks for guests to choose from, live music and DJs in the renowned Furphy Hall and White Rabbit spaces, as well as two wine-filled hours of tastings.

“Patrons can expect to taste some of the very best wine, beer and gin from the region with the perfect opportunity to discover new favourites and support local by buying some bottles to share at home. Our producers put their heart and soul into making these wines and many still don’t realise that the quality of Geelong’s wine is as good, if not better, than many other wine regions in Australia.”

Austin’s Wines head of marketing Belinda Austin, said that the Moorabool Valley-based winery was proud of the Geelong wine region and the variety and uniqueness of its three distinct sub-regions.

“To have 12 producers under the one roof is a fantastic opportunity to taste so many wines and enjoy a day out with friends, especially at the exciting new venue of Little Creatures Brewery,” she said.

“We’re ready for a great day with wine, great food, DJs and hopefully some dancing. It’s such a fantastic opportunity to showcase our wines to people in Geelong and surrounding areas, we’re extremely proud to be part of this wonderful event.”

Your 2023 Toast to the Coast ticket entitles patrons to a choice of two four-hour event sessions with tastings for the first two hours, a delicious snack, a stunning Plumm wine glass to keep, entertainment across multiple spaces plus the exclusive opportunity to purchase a customized wine-pack of some of the region’s best drops.

Archive Academy will also be holding 30-minute masterclasses titled, Geelong vs The Rest of the World for those who would like to add to their Toast experience.

Tickets are limited so be sure to get in quick! Head to