Rather than trying to capitalise on a menu with too much variety, The B.East has one purpose: to be the burger overlords of the strip. They’ve well and truly achieved this since they opened in 2012, and you know what they say: if it ain’t broke, don’t fix it. The ethos of this famed eatery is to do one thing, but do it really fucking well, in the paraphrased and more philistine words of venue manager Guy Daley. The same crew behind Section 8, Ferdydurke and the newly opened Belleville bring their simple ethos of burgers, beer and bands to patrons seven days and nights of the week. Their burgers, such as slow cooked pork, Jamaican-style jerk fried chicken, and mustard fried beef, are supremely juicy (please hand over the napkins, no, all of them, thanks) and are what make this cool venue so legendary. And it is supremely cool; so much in fact that it prompted Z from The Burger Adventure to say if opening a burger joint is the cool thing to do, “B.east might as well have the Fonz as their Head Chef.” Ayyyymen. They have vegetarian, vegan and gluten-free options, too, such as the The Coburger – roast sweet potato and white bean burger with lettuce, red onion relish and kim chi sour cream (vegetarian).
We all know the burger is only as good as the beer to wash it down with, and this is a notion B.east hasn’t spurned as their craft beers on tap rotate regularly. Bands are on three to four times a week and very appropriately, there’s rock’n’pop culture trivia every Tuesday night. The vibe of B.east is distinctly East Brunswick: unpretentious, cool and a little bohemian, but with a quiet, dignified belief of total superiority. In this case, it’s very well deserved.
EDITOR’S PICK:
The Filthy: well and truly the most appropriate name for this delicious filth wizard.
